Sponsorship

Sponsorship: what is it?

Sponsorship is the provision of cash or in-kind services and support to Melbourne Citymission to promote your name, image, or programs and services.

Why sponsor Melbourne Citymission?

When you sponsor Melbourne Citymission we will ensure that this collaboration compliments your existing brand values, enhances your image, and provides a platform to increase your business.

Some of the things we can offer include:

  • possible naming rights and exclusivity
  • logo placement on marketing collateral, which includes our website
  • complimentary tickets to special events
  • networking
  • product placement
  • association with a reputable brand and a good cause
  • creative ideas for utilisation of the sponsorship
  • cross-promotional opportunities with other sponsor partners
  • media promotion time/space (during Melbourne Citymission campaigns).
Sponsorship: what are other benefits?

Sponsorship fulfils your corporate social responsibility and can be a cost-effective marketing tool compared to direct mail or advertising.

Melbourne Citymission has a 150-year history, so aligning your organisation with us immediately adds to the credibility of your brand, providing cut through in today’s socially conscious world.

Sponsorship packages can be designed to suit your budget.

Cause Related Marketing (CRM)

CRM allows you to drive sales for your product by aligning with a reputable brand and a good cause. Through CRM, either a percentage of the product sale or a dollar amount per sale goes to Melbourne Citymission.

The benefit for your product is increased sales; the benefit for your brand is good corporate citizenship.

CRM is an ideal way to boost sales, introduce your product to a new audience and increase brand loyalty amongst existing customers.

CRM works well for new products and can revitalise existing ones. We can also help market this initiative (through our direct mail and web) to ensure maximum impact.

Melbourne Citymission

For 155 years, Melbourne Citymission has worked with disadvantaged people across Melbourne and Victoria. Every week we help over 4000 people build a clear pathway out of disadvantage, economic exclusion and social isolation.

Our services support:

  • people to find a pathway out of homelessness
  • disabled people to get the resources and support they need to live the life they want
  • people able to break the cycle of poverty and abuse
  • people to find jobs, or enter into education and training.